I wanted to share a thought-provoking article I read a few weeks ago about the urgency of sharing scientific work with the media. It’s called “Academics: leave your ivory towers and pitch your work to the media.”
The TLDR: Make friends with a journalist/editor! Don’t be offended when they do their job (editing!). Embrace speaking to the public!
Ademo says he would welcome more submissions from scholars. “There’s a lot of research that goes unnoticed,” he says. “It would be great if more academics didn’t shy away from writing for the media and communicating with average people. It would be great if the information came from the source directly.”